Company Information

H&L upgrades e-commerce platform

October 2020

HARDWARE and Lumber Limited (H&L) will today launch its upgraded e-commerce platform in an effort to increase sales, expand customer service offerings and provide greater access to its products in store.

The platform will offer customers wider options for purchasing and sourcing supplies.

Addressing a recent Jamaica Observer Business Forum Gordon Webster, general manager of e-channels and technology at H&L, said he was expecting the platform to also help with substantially driving sales for the company.

“We will be comfortable with a 40-50 per cent increase in our sales,” he told the Business Observer.

He said through the additional investments the service, though already operational, will be able to deliver greater functionality to customers and “allow for a further integration of the website with what is happening in stores”.

H&L, which consists of 10 Rapid True Value and five H&L Agro stores islandwide, caters to a large market heavily concentrated on construction, home improvement and agricultural supplies. Gordon said that while the stores together carry over 20,000 products, only a fraction of these will be carried by the e-commerce platform.

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